Introducing Dr Niels Kraaier
Introducing Dr Niels Kraaier
It’s not often that you find an academic who knows how keep things simple. A researcher and educator with more than 20 years of experience in media and communication, Dr Niels Kraaier helps clients across industries translate complex problems into practical solutions. Dr Kraaier was appointed as an Adjunct Research Fellow in the Griffith Centre for Social and Cultural Research in 2017. He previously served as a speechwriter to the Board of Directors of the Royal Dutch Touring Club ANWB and the Minister of Transport, Public Works and Water Management in the Netherlands.
His expertise includes but is not limited to advocacy, branding, campaign development, change communication, communication management, community engagement, corporate communication, crisis communication, cross-cultural communication, external communication, government communication, internal communication, leadership communication, media relations, organisational communication, political communication, public affairs, public relations, public speaking, reputation management, social marketing, speechwriting and stakeholder engagement.
Services
Services
Research, strategy and implementation
Dr Kraaier has considerable experience in qualitative and mixed methods research. As an Adjunct Research Fellow in the Griffith Centre for Social and Cultural Research, has worked on a variety of projects independently and in collaboration with fellow researchers. Dr Kraaier has published his findings in leading journals and presented at conferences in Australia and overseas.
Mentoring, coaching and training
As a guest lecturer, tutor and course leader at Griffith University, Dr Kraaier teaches tomorrow’s media and communication professionals on campus and online at both an undergraduate and postgraduate level. Dr Kraaier is also a mentor, coach and trainer to those who have already established their careers, equipping them with the tools to thrive.
Speeches, presentations and publications
Dr Kraaier has published in leading periodicals such as the International Journal of Communication Management and presented at conferences in Australia and overseas. He is a regular contributor to radio, print and online publications around the world including the ABC, SBS Australia and a wide variety of magazines, newspapers and broadcasting organisations in Europe.
Mentoring, coaching and training
Mentoring, coaching and training
Communication is critical for building alignment and executing strategy. Yet it is often one of the most challenging leadership skills because it is so easy to say, but not so easy to do. Through mentoring, coaching and training, Dr Kraaier offers professionals in the public and private sectors a unique opportunity to tackle challenges head-on and communicate with influence.
Focus areas
Communicating interpersonally
Communicating in teams and organisations
Communicating with clients and stakeholders
Communicating with the media
Communicating between cultures
Availability
Dr Kraaier predominantly works with individuals and small groups of up to 20 participants.
Approach
Approach
Having his roots in the Netherlands, Dr Kraaier doesn’t go around in circles. His priority is to get his clients where they need to be — in time and on budget. If that means he has to talk like a Dutchuncle once in a while, he won’t hesitate. Mostly, however, Dr Kraaier is a Dutchuncle in another sense: a partner you can rely on. One who is open, honest and always encouraging.
Track record
Track record
2018 – Present
Speechwriter to the Governor of Queensland
Office of the Governor – Brisbane, Australia
2017 – Present
Adjunct Research Fellow
Griffith Centre for Social and Cultural Research – Brisbane, Australia
2010 – Present
Guest Lecturer, Tutor and Course Leader
Griffith University – Brisbane, Australia
2008 – Present
Foreign Correspondent
Elsevier Magazine – Amsterdam, the Netherlands
Get in touch
Get in touch
Affiliations
Proudly affiliated with


